Rotate the audience, not just the creative
The short version: teams do not fail here because they lack effort. They fail because nobody wrote down which decision belongs to whom.
- Overlapping ad sets bid against each other and inflate your own costs.
- Refresh creative on a schedule, before performance drops.
- Hold back ten per cent of budget for testing every single month.
If you want a second opinion on where yours sits, we run a short audit and send back a one-page summary with the three changes worth making first.