Track the steps that lead to money
The short version: teams do not fail here because they lack effort. They fail because nobody wrote down which decision belongs to whom.
- Track the start of checkout, the payment step, and the completed purchase as separate events.
- Add the lead form submit as an event, not only the thank-you page view.
- Mark the two or three events that matter as conversions, and ignore the rest.
If you want a second opinion on where yours sits, we run a short audit and send back a one-page summary with the three changes worth making first.