Marketing

Meta Conversions API, explained simply

Why browser tracking alone misses sales, and what server-side tracking adds.

Ananya Rao 14 Sep 2026 1 min read

Browsers block, servers do not

The short version: teams do not fail here because they lack effort. They fail because nobody wrote down which decision belongs to whom.

Ad blockers and privacy settings stop the browser pixel from reporting some purchases.
The server sends the same event directly, so the sale is counted even when the pixel fails.
Match the event IDs between the pixel and the server, or the sale is counted twice.

If you want a second opinion on where yours sits, we run a short audit and send back a one-page summary with the three changes worth making first.

Marketing

Keyword rankings are not the deliverable. Revenue attribution is. This is the report we send instead.

Ananya Rao26 Sep 20261 min read

Marketing

The handful of events that turn analytics from a report into a decision tool.

Ananya Rao22 Sep 20261 min read

Marketing

Creative fatigue is usually blamed. In our audits the cause is more often audience overlap.

Ananya Rao2 Sep 20261 min read

Tell us where things aren't working. We'll show you the gaps and what to fix first.