Pick the platform after you pick the goal
The short version: teams do not fail here because they lack effort. They fail because nobody wrote down which decision belongs to whom.
- If the team is small and the catalogue is simple, a hosted store wins on speed to launch.
- Headless makes sense when the storefront needs to be very different from the catalogue.
- Count the integrations you need on day one. That number decides more than the feature list.
If you want a second opinion on where yours sits, we run a short audit and send back a one-page summary with the three changes worth making first.