Every extra step is a reason to leave
The short version: teams do not fail here because they lack effort. They fail because nobody wrote down which decision belongs to whom.
- Show the final price on the first screen, including taxes and fees.
- Let guests book without creating an account, then offer one after the booking.
- Remember the search dates across pages so nobody has to type them twice.
If you want a second opinion on where yours sits, we run a short audit and send back a one-page summary with the three changes worth making first.