Plan the day around the light
The short version: teams do not fail here because they lack effort. They fail because nobody wrote down which decision belongs to whom.
- Shoot the hero product first, while everyone is fresh and the light is steady.
- Group shots by location, not by script order, to save setup time.
- Record a spare take of each line, because one bad take costs an hour.
If you want a second opinion on where yours sits, we run a short audit and send back a one-page summary with the three changes worth making first.
