Decide the hook before the shot list
The short version: teams do not fail here because they lack effort. They fail because nobody wrote down which decision belongs to whom.
- Write three possible opening lines before you pick a location or a talent.
- Put the product or the problem on screen within the first two seconds.
- Cut every frame that does not move the viewer toward the next one.
If you want a second opinion on where yours sits, we run a short audit and send back a one-page summary with the three changes worth making first.
