Case study template. Yellow fields are placeholders to fill in.

How [Client name] [achieved the outcome] without juggling four vendors.

[One-sentence summary: who the client is, what was broken, and what changed.]

Industry[Retail and e-commerce]
Timeline[00 months]
Team[00 people]
Services DesignVideoTechMarketing
[+00%][Headline result, e.g. conversion rate]
[00s][Second result, e.g. faster mobile load]
[0x][Third result, e.g. return on ad spend]

Is this your story?

This case study follows one person's journey. See how much of it sounds like yours.

[Persona name]

[Role, e.g. Head of E-commerce]

Company
[Size and type, e.g. growing online retailer]
Goal
[What they wanted, e.g. grow online revenue]
Biggest worry
[What kept them up at night]
Before working with us
[How they were managing it, e.g. four separate vendors]

Tick what sounds like you

Tick any that sound like you.

The short version.

The challenge

[Two sentences on what was broken and what it was costing them.]

What we did

[Two sentences on the one plan across design, video, tech, and marketing.]

The result

[Two sentences with the headline numbers and the timeframe.]

Their journey, step by step.

What was happening, what we did, and how it felt at each stage.

ConfidentFrustrated Frustrated Overwhelmed Relieved Encouraged Excited Confident
  1. The breaking point

    [Describe life before: what looked fine on the surface, who was handling what, and the numbers that showed the problem.]

    Felt: Frustrated
  2. The moment they decided

    [The trigger: a missed launch, a failed campaign, or a bad report. Include the realisation that the problem was the gaps between vendors.]

    Felt: Overwhelmed
  3. Finding the gaps

    [The audit: what we reviewed and the three gaps no single vendor could have seen.]

    What we did:Brand auditContent reviewSite auditAnalytics audit
    Felt: Relieved
  4. One plan, four teams

    [How the audit became one plan: the brand system, store architecture, video plan, and funnel, all on one page.]

    Felt: Encouraged
  5. Build and launch

    [What was built, which systems were connected, and how launch went. Mention quality checks and any challenge overcome.]

    Felt: Nervous, then excited
  6. Results and what's next

    [Results within the timeframe, how reporting works now, and what the client is doing next.]

    Felt: Confident

What each team built.

One brief, four teams. Here is what each one delivered.

Design

[What the design team did and why.]

  • [Deliverable, e.g. brand system]
  • [Deliverable, e.g. store UI/UX]
  • [Deliverable]

Video

[What the video team did and why.]

  • [Deliverable, e.g. product demo videos]
  • [Deliverable, e.g. short-form ads]
  • [Deliverable]

Tech

[What the tech team did and why.]

  • [Deliverable, e.g. WordPress store]
  • [Deliverable, e.g. payment and CRM integrations]
  • [Deliverable]

Marketing

[What the marketing team did and why.]

  • [Deliverable, e.g. SEO and paid campaigns]
  • [Deliverable, e.g. GA4 tracking]
  • [Deliverable]

See the difference.

Drag the handle, or use the arrow keys, to compare before and after.

[Before screenshot]
[After screenshot]
BeforeAfter

Use a screenshot of the same page or screen for both sides.

The numbers.

Measured over [period]. Bars show before and after on the same scale.

[Metric 1, e.g. Conversion rate]

Before[0.0%]
After[0.0%]

[Metric 2, e.g. Mobile load time]

Before[0.0s]
After[0.0s]

[Metric 3, e.g. Organic sessions]

Before[00,000]
After[00,000]

[Metric 4, e.g. Cost per acquisition]

Before[0,000]
After[0,000]

Source: [GA4, store analytics, or ad platform]. Bar lengths are illustrative until real data is entered. Set --b and --a on each card to the real proportions.

Sample copy, replace with the client's own words
"We stopped explaining the same brief to four vendors. One team, one plan, and the numbers finally moved."
[Name], [Role], [Company]

If you're where they were.

Three things [Persona name] would tell someone in the same position.

Audit before you buy

[Advice one, in the client's words or ours.]

Give one team the whole brief

[Advice two.]

Pick the one number first

[Advice three.]

Get your version of this story.

Tell us where you are on this journey. We'll map it and show you the gaps and what to fix first.

  • Talk to the team that does the work
  • Leave with a ranked list of gaps
  • No obligation to use all four services

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