The surprises were in the handoffs
The short version: teams do not fail here because they lack effort. They fail because nobody wrote down which decision belongs to whom.
- The old site had the best product photos hidden in a gallery nobody could find.
- Ad landing pages were pointing at the homepage, so every campaign lost people at the start.
- The fastest win was the checkout copy, which took one afternoon to rewrite.
If you want a second opinion on where yours sits, we run a short audit and send back a one-page summary with the three changes worth making first.
