Make the next step obvious
The short version: teams do not fail here because they lack effort. They fail because nobody wrote down which decision belongs to whom.
- Put the booking action on every page, with the doctor and the location already filled in.
- Write medical content with a named reviewer and a last-reviewed date.
- Make the phone number tappable on mobile, because many patients will call.
If you want a second opinion on where yours sits, we run a short audit and send back a one-page summary with the three changes worth making first.
